Who Owns Starcraft RV?

I remember the first time I spotted a Starcraft RV parked at a campground in Utah. 

It wasn’t the flashiest rig, but the family next to me had everything set up in minutes—awning out, chairs unfolded, kids already roasting marshmallows. 

That was my introduction to Starcraft, and it got me curious. If you’ve ever wondered who owns Starcraft RV, the story is actually pretty interesting.

How Did Starcraft RV Get Its Start?

Image source- starcraftrv.com

Starcraft’s history goes way back to 1903 in Goshen, Indiana. It didn’t begin with campers at all—it started as the Star Tank Company, a farm equipment manufacturer. 

By 1964, the company built its first folding tent camper. That moment kicked off Starcraft’s reputation as an affordable, accessible RV brand.

As the decades rolled on, Starcraft became a household name for families who wanted a camper without paying luxury prices. If you’ve camped for a while, chances are you’ve seen a Starcraft at a nearby site.

Who Owns Starcraft RV Today?

Here’s where things get fun. The ownership story has twists, and it helps explain why the brand is still thriving.

• In 1991, Jayco bought the RV division of Starcraft.
• In 2016, Thor Industries purchased Jayco for $576 million.
• That deal included Starcraft RV, along with Entegra Coach and Highland Ridge RV.

So today, the answer to who owns Starcraft RV is simple: Thor Industries. Starcraft sits under the Jayco Family of Companies, but the parent powerhouse is Thor—the largest RV manufacturer in the world.

What Types of RVs Does Starcraft Make?

Starcraft sticks to towable RVs, which means travel trailers and fifth wheels. The lineup covers a wide range of camping styles, from newbies to long-haul pros.

• Autumn Ridge – Budget-friendly, versatile, and perfect for families.
• Super Lite – Lightweight models designed for SUVs or midsize trucks.
• GSL Travel Trailer – Bigger layouts with more comfort for adventurous travelers.
• GSL Fifth Wheel – Spacious interiors that feel like home on extended trips.

I’ve toured a few of these models at shows, and what always stands out is how they manage to balance price with practicality.

How Much Does a Starcraft RV Cost?

This is the big question for most buyers. In 2025, Starcraft’s prices start around $15,743 and climb to just under $75,000 for their top fifth wheels.

Here’s a breakdown:

One thing to remember is MSRP vs. dealer price. I’ve seen brand-new Super Lites listed under $30,000 when the sticker said $42,000. Always shop around and don’t be afraid to negotiate.

What Makes Starcraft RVs Stand Out?

Starcraft is known for value, but that doesn’t mean cutting corners. The construction details are actually solid:

• TuffShell™ Walls – Strong laminated walls that hold up to road wear.
• Magnum Roof™ System – Built tougher than many competitors.
• Climate Package – Insulated underbelly for year-round camping.
• Xtend Solar Package – 200-watt solar panel for off-grid adventures.
• EcoAdvantage™ – Sustainable building practices baked into production.

I especially appreciate the solar-ready options. As someone who loves boondocking, the ability to run lights and charge devices without always plugging in is a game-changer.

How Does Starcraft Compare to Other Thor Brands?

Thor is huge. It owns Jayco, Airstream, Keystone, Heartland, Tiffin, and plenty more. Each brand fills a niche, and Starcraft’s niche is affordable towables with strong construction.

Entegra Coach, for example, is all about luxury motorhomes. Airstream is about iconic design. Starcraft? It’s for the family that wants reliable camping fun without a luxury price tag.

How to Choose the Right Starcraft RV

Picking an RV isn’t about the shiniest model. It’s about how you’ll actually use it.

• If you’re brand new and don’t want to spend a fortune, check out the Autumn Ridge.
• If you drive a midsize SUV and want easy towing, the Super Lite is designed for you.
• If you’re going full-time or plan longer trips, the GSL Fifth Wheel gives you the space you’ll need.

Here’s my tip: walk through as many models as possible. Sit in the chairs. Stand in the shower. Imagine rainy days indoors. That’s how you’ll know if it’s the right rig.

FAQs About Starcraft RV

Is Starcraft RV still in business?

Yes, Starcraft has been building RVs for more than 50 years and is still going strong. It’s part of the Jayco Family of Companies under Thor Industries.

What is the biggest RV company in the world?

Thor Industries holds that crown. It’s a massive corporation with dozens of RV brands, from luxury Class A coaches to budget-friendly trailers.

What’s the most luxurious RV brand?

That depends on what you’re after. Newell Coach and Newmar are top-tier in Class A motorhomes. Airstream is luxury in the travel trailer world. Entegra and Tiffin—both Thor-owned—are also respected for high-end builds.

How much does a Starcraft RV cost?

New Starcraft RVs range from about $15,743 for entry-level trailers to nearly $75,000 for large fifth wheels. Actual dealer prices are often lower, and used models can be even more budget-friendly.

Rolling Out My Final Thought

When people ask who owns Starcraft RV, the answer may be Thor Industries, but what matters is what that ownership means. 

With Thor’s backing, Starcraft gets the resources of a giant while keeping its identity as a brand for everyday campers.

I’ll be honest—if you want an RV that feels like home without wrecking your budget, Starcraft deserves a spot on your shortlist. 

Next time you’re at a dealership, step inside an Autumn Ridge or Super Lite. Who knows—you might be roasting marshmallows under your own Starcraft awning before you know it.