If you’ve ever admired the sleek design and craftsmanship of a Newmar motorhome, you might have asked yourself: Who owns Newmar RV? The answer is simple but carries a big story behind it. Newmar RV is owned by Winnebago Industries, a leading outdoor lifestyle company that acquired Newmar in 2019.
This ownership change marked a turning point for the iconic RV manufacturer while still preserving the values that made Newmar a trusted name among RV enthusiasts. In this article, I’ll break down Newmar’s history, the acquisition, and what it means for customers today.
What Is Newmar RV Known For?
Newmar has been an established name in the RV industry since 1968. Founded in Nappanee, Indiana, the brand quickly earned a reputation for luxury motorhomes that focus on innovation, craftsmanship, and comfort.
Some of Newmar’s signature innovations include:
- The introduction of slide-out technology in the 1990s, transforming the space inside RVs.
- A strong focus on luxury Class A motorhomes, with models like the Dutch Star and King Aire.
- Handcrafted cabinetry and attention to detail that appeals to customers seeking a “residential feel” on wheels.
Despite ownership changes, Newmar has continued to build on this foundation, staying true to its mission of creating “better RVs for better people.”
Who Owns Newmar RV Today?
So, who owns Newmar RV in 2025? The answer is Winnebago Industries, which finalized its acquisition of Newmar in November 2019.
The deal was valued at $270 million in cash plus two million shares of Winnebago stock. This move allowed Winnebago to expand its reach into the luxury motorhome segment, an area where Newmar had already established a loyal following.
Since the acquisition, Newmar continues to operate as a distinct business unit under the Winnebago umbrella. That means while ownership has shifted, the brand’s identity, leadership, and product standards remain consistent with the values customers expect.
Why Did Winnebago Acquire Newmar?
Winnebago Industries, known for its iconic motorhomes and a diverse portfolio of outdoor lifestyle brands, wanted to strengthen its presence in the high-end luxury RV market. Newmar was the perfect fit because of its reputation for premium craftsmanship and strong customer loyalty.
By acquiring Newmar, Winnebago gained:
- Access to a premium customer base already loyal to Newmar.
- A well-established manufacturing facility in Nappanee, Indiana.
- The chance to diversify its lineup with luxury Class A models, complementing its existing products like travel trailers, fifth wheels, and camper vans.
This acquisition also gave Winnebago the opportunity to compete more directly with other luxury RV manufacturers, such as Tiffin Motorhomes.
How Has Ownership Affected Newmar?
Many customers were concerned about whether the acquisition would change Newmar’s quality or independence. Fortunately, Winnebago has allowed Newmar to retain its leadership and brand identity, while also providing financial support and broader resources.
The result has been positive in several ways:
- Expanded dealer network: More access for customers across the U.S.
- Financial stability: Stronger backing allows for innovation and long-term growth.
- Brand integrity: Newmar remains focused on hand-built quality and craftsmanship.
For RV shoppers, this means the same trusted Newmar luxury experience—just backed by a larger, financially strong parent company.
FAQs About Newmar RV Ownership
1. Is Newmar still an independent company?
While Newmar is owned by Winnebago Industries, it operates as a distinct business unit. This means its management, product design, and manufacturing processes remain focused on Newmar’s traditions.
2. Does the acquisition mean Newmar RVs are now made by Winnebago?
No. Newmar RVs are still built at their original headquarters in Nappanee, Indiana. The acquisition hasn’t changed where or how the RVs are manufactured.
3. Has the quality of Newmar RVs changed since Winnebago took over?
Customers and industry reviews show that quality remains consistent. In fact, the additional resources from Winnebago have helped Newmar continue innovating while maintaining its high standards.
4. What other RV brands does Winnebago own?
Along with Newmar, Winnebago Industries owns brands like Grand Design RV, Chris-Craft (boats), and Barletta pontoons. This makes it one of the largest players in the outdoor recreation market.
Final Thoughts: Who Owns Newmar RV in 2025?
To wrap it up, Newmar RV is owned by Winnebago Industries, following the acquisition completed in November 2019. This ownership brought financial strength and broader resources to Newmar, but the brand has kept its identity, craftsmanship, and loyal customer base intact.
If you’re shopping for a luxury motorhome, this partnership ensures that Newmar continues to deliver the same innovation and quality it has been known for since 1968, with the added confidence of being backed by one of the biggest names in the RV industry. And just like many RV shoppers also ask who owns Coachmen RV when comparing brands, understanding these ownership structures helps buyers make informed decisions about the companies behind their favorite models.
