The first time I stepped inside an Entegra Coach, I felt like I had walked into a luxury apartment on wheels. Plush leather seating, gleaming countertops, and residential-style finishes—it didn’t feel like camping at all. That experience made me curious: who owns Entegra RV, and how did this premium brand come to be part of the RV world?
The short answer: Entegra Coach is owned by Jayco, which itself is a subsidiary of Thor Industries. Thor purchased Jayco (and with it, Entegra Coach) in 2016, securing its place in the luxury motorhome market. Let’s break down how it all connects and why ownership matters for buyers.
Is Entegra RV Owned by Jayco or Thor?
Entegra Coach started out as an independent luxury motorhome company before becoming part of Jayco. In 2008, Jayco acquired the brand to expand its high-end motorhome offerings.
Today, the corporate structure looks like this:
- Thor Industries: Parent company, the largest RV manufacturer in the world.
- Jayco, Inc.: A Thor subsidiary that manages multiple brands (Jayco, Starcraft, Highland Ridge, and Entegra Coach).
- Entegra Coach: Jayco’s premium line of luxury motorhomes, ranging from Class A diesel pushers to Class C coaches.
So while you’ll often hear people say Entegra is part of Jayco, the ultimate owner is Thor Industries.
Image Source: National Indoor RV Centers
How Did Thor Come to Own Entegra RV? A Quick History
Entegra Coach’s path to Thor ownership is fairly recent compared to some other RV brands:
- Pre-2008 – Entegra was a smaller, independent luxury motorhome maker.
- 2008 – Jayco acquires Entegra Coach to broaden its product range and compete in the luxury segment.
- 2016 – Thor Industries purchases Jayco, bringing Entegra into the Thor family. This $576 million acquisition was one of Thor’s biggest moves in the decade.
- Today – Entegra continues to operate under Jayco but leverages Thor’s resources, distribution, and service network.
This sequence makes Entegra one of Thor’s more premium acquisitions, similar to how Dutchmen strengthened its mid-range offerings decades earlier.
What Makes Entegra RV Stand Out?
Ownership aside, Entegra is known for being a luxury motorhome brand. Unlike entry-level trailers or mid-tier towables, Entegra focuses on comfort, durability, and high-end finishes.
Some hallmarks of Entegra motorhomes include:
- Quiet ride technology – extra insulation and design features for a smoother drive.
- Residential feel – full kitchens, tile backsplashes, theater seating, and king beds.
- Luxury motorhome range – Class A diesel pushers like the Cornerstone and Anthem, Class B vans like the Ethos, and premium Class C coaches like the Odyssey.
The brand is positioned for buyers who want the best of both worlds: the freedom of RV travel and the comfort of a high-end home.
Where Are Entegra RVs Made?
Entegra RVs are manufactured in Middlebury, Indiana, where Jayco’s main production facilities are located. Middlebury is part of Elkhart County, widely known as the “RV Capital of the World.”
This region provides Entegra with access to skilled labor, decades of motorhome innovation, and proximity to suppliers, which all help maintain consistency in build quality.
Why Does Ownership Matter for Entegra Buyers?
When buying a luxury RV, knowing the parent company is crucial. Here’s why ownership matters:
- Service and Warranty Support – Thor Industries ensures Entegra owners have access to a large dealer and service network across North America.
- Resale Value – Being backed by Jayco and Thor boosts buyer confidence and helps Entegra hold value better than smaller, independent luxury brands.
- Innovation and Longevity – Thor’s resources mean Entegra can continue investing in new designs, safety features, and premium amenities.
For buyers, the Thor connection means peace of mind that you’re buying into a brand with both heritage and stability.
Frequently Asked Questions About Entegra RV
1. Is Entegra a good RV brand?
Yes. Entegra Coach is considered one of the top luxury motorhome brands in the U.S. Owners often praise the interiors, smooth ride, and residential finishes, though like any RV brand, quality can vary by model year.
2. What types of RVs does Entegra build?
Entegra focuses on motorized RVs, not towables. Their lineup includes Class A luxury coaches like the Cornerstone, Class C models like the Odyssey, and Class B camper vans such as the Ethos.
3. Where can I buy an Entegra RV?
Entegra RVs are sold through authorized Jayco/Entegra dealerships across North America. Many major outlets like Camping World also carry them, and you’ll find used models listed with RVTrader and specialty dealers.
4. Who owns Entegra RV today?
Entegra is owned by Thor Industries, operating under Jayco. Thor purchased Jayco in 2016, and with it, Entegra Coach became part of the Thor family.
Final Thoughts: The Ownership Behind Entegra RV
So, who owns Entegra RV? The brand is part of Jayco, a Thor Industries subsidiary. Jayco acquired Entegra in 2008, and when Thor bought Jayco in 2016, Entegra officially joined the Thor family.
For RV shoppers, this ownership structure means Entegra combines Jayco’s craftsmanship with Thor’s unmatched resources and support. If you’re investing in a luxury motorhome, knowing the brand has the backing of the largest RV manufacturer in the world is a reassuring advantage. And just as Thor’s portfolio includes well-known names like Dutchmen RV, it also ensures Entegra remains competitive, innovative, and committed to delivering premium travel experiences for years to come.
